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  • Writer's pictureRachel King

The Best Marketing Strategies for SME's

As a small or medium-sized enterprise (SME), marketing can be a daunting task. With limited resources and a tight budget, it can be challenging to create a marketing strategy that is both effective and affordable.

First and foremost, marketing will help drive brand awareness and sales for your business. There are instances where small companies are 'doing' marketing but not achieving a return. However, with the right approach, SMEs can achieve great results. In this blog post, we will discuss some of the best marketing strategies for SMEs.

Buyer Personas

Step back and take some time to really understand your ideal customer. Create one or more buyer personas as this will help you to tailor your marketing and messaging effectively. Bring your persona to life by creating a name e.g. Business Owner Bill, think about demographics, industry and where they are located.

Website Design and Mobile Optimisation

Look at your website. First and foremost does it reflect your brand in the right way? If a customer came to your site today, would they be able to tell what you offer? You'd be surprised how many don't. Are there clear ways for customers to get in touch with you? Very important – get out your phone and check it works properly on a mobile device! If it doesn’t, get it fixed.

Can customers find you on Google?


SEO is the process of optimising your website to rank higher in search engine results pages (SERPs). Think of it as signposting for your business. By improving your website's visibility in search engines, you can attract more traffic to your site and increase your chances of converting visitors into customers. SEO involves a range of techniques, including keyword research, on-page optimization, and link building. If your business relies on traffic from search then it’s definitely worth investing in this area to maximise your website traffic.

Content Marketing

Content marketing is a strategy that involves creating and sharing valuable content to attract and retain customers. It’s also a fantastic way to share your expertise and insight to build trust and credibility with your audience. This can include blog posts, videos, infographics, and more. However, if you are struggling to find the time consider outsourcing some of this. There are some fantastic freelancers who can support all sorts of content creation.

Social Media

Social media is a powerful tool for SMEs to reach their target audience. With over 3.6 billion people using social media worldwide, it is an excellent platform to promote your brand and engage with your customers. By creating a social media presence, you can build a community around your brand, share your products or services, and interact with your customers.


Email Marketing

Email marketing is a cost-effective way to reach your customers directly. By building an email list, you can send targeted messages to your subscribers, promoting your products or services, and keeping them informed about your business. With the right approach, email marketing can be an effective way to drive sales and build customer loyalty.

Customers look for brands they can trust

Build Reviews and Case Studies

Customers look for brands they can trust so online reviews and reputation management is critical. Encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, and industry-specific review sites to enhance your online reputation. One of the easiest ways to collect reviews is straight after a sale and ask the customer to leave a review. In the medium term, start to build up case studies that you can use on your website.

Influencer Marketing

Influencer marketing involves partnering with influencers in your industry to promote your brand. By working with influencers, you can reach a wider audience and build trust with your customers. Influencer marketing can be an effective way to promote your products or services, especially if you are targeting a specific niche.

There is no one-size-fits-all when it comes to marketing strategy

In conclusion, there is no one size fits all recipe for SME’s and the success of some of these marketing strategies will depend on your specific business and industry.

It's important to continually monitor and adjust your marketing efforts based on results and feedback to achieve the best results for your small business.

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